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by Tobias Wolf : Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)

ISBN : #3658179430 | Date : 2017-04-08

Description :

PDF-e0cc2 | Tobias Wolf betrachtet die Informationsverbreitung in sozialen Medien und die Auswirkungen einer Einbeziehung von Konsumenten in die unternehmerischen Prozesse auf die interpersonelle Kommunikationsbereitschaft. So zeigt die Einbeziehung von Konsumenten einen deutlich positiven Einfluss auf die Word of Mouth-Bereitschaft, und es wird deutlich, dass Unternehmen mit Offenheit und Dialogbereitschaft … Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)


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[Pub.01RFU] Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition) PDF | by Tobias Wolf


Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition) by by Tobias Wolf

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Strategy Classics Communication Culture Paperback PDF 725cc1584

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The Strategy of Desire (Classics in Communication and Mass Culture (Paperback)) PDF




: The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))

ISBN : #0765808943 | Date : 2002-05-02

Description :

PDF-65ea8 | Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth int… The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))


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QualitA4tswahrnehmung Aus Kundensicht Ankommen Praxisbeispiele PDF 3e94eaa91

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Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition) PDF




by Rita Rizk-Antonious : Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition)

ISBN : #3409117253 | Date : 2002-11-27

Description :

PDF-af98e | Qualität ist gefragt. Doch was letztlich zählt, ist das, was der Kunde wahrnimmt. Dieses Buch beschreibt, welche Faktoren die Qualitätswahrnehmung beeinflussen. Der Leser erhält innovative Ideen und Empfehlungen aus den Branchen Reise und Touristik, Hotel- und Gastronomie, Automobilbereich, Kreditinstitute und Weiterbildung, um Exzellenz in der Servicequalität zu erzielen. Besonderheiten aus … Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition)


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[Pub.58Rht] Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition) PDF | by Rita Rizk-Antonious


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Brainfluence Persuade Convince Consumers Neuromarketing PDF 7b18fe1f8

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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing PDF




by Roger Dooley : Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

ISBN : #1118113365 | Date : 2011-11-22

Description :

PDF-7348e | Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to mea… Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing


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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by by Roger Dooley

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Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good PDF




by Chuck Wall : Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good

ISBN : #1629561355 | Date : 2015-10-01

Description :

PDF-3a49e | Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.  Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall’s Customer CEO: How to Profit from the Power of Your … Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good


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Strategic Marketing Planning CIM Student PDF 6e4c7ea43

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Strategic Marketing Planning (CIM Student) PDF




by Colin Gilligan : Strategic Marketing Planning (CIM Student)

ISBN : #0750622466 | Date : 2003-07-29

Description :

PDF-ed482 | Strategic Marketing Planning concentrates on the critical ‘planning’ aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone ove… Strategic Marketing Planning (CIM Student)


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Strategic Marketing Planning (CIM Student) by by Colin Gilligan

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Achieving Strategic Sales Focus Contemporary PDF E894567cd

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Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges PDF




by Kenneth Le Meunier-FitzHugh : Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

ISBN : #0198706642 | Date : 2016-08-15

Description :

PDF-ad462 | The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resou… Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges


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Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges by by Kenneth Le Meunier-FitzHugh

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by C. Brymer : The Nature of Marketing: Marketing to the Swarm as well as the Herd

ISBN : #0230203361 | Date : 2008-11-14

Description :

PDF-0565e | The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community…. The Nature of Marketing: Marketing to the Swarm as well as the Herd


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Stitches Business Advertising Marketing Strategy PDF 2037cedd9

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Crochet Stitches Business Book Free Online Advertising Video Marketing Strategy: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now! PDF




by Brian Mahoney : Crochet Stitches Business Book Free Online Advertising Video Marketing Strategy: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now!

ISBN : #154139366X | Date : 2016-12-31

Description :

PDF-98b80 | With this Video Marketing Strategy for the Crochet Business Get Website Traffic to Make Massive Money Using Free Online Advertising with this Business Book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Crochet business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amoun… Crochet Stitches Business Book Free Online Advertising Video Marketing Strategy: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now!


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Transforming Organizations Subscription Economy Starting PDF 756514672

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by Alexander Manu : Transforming Organizations for the Subscription Economy: Starting from Scratch

ISBN : #1138281700 | Date : 2017-09-21

Description :

PDF-7f475 | The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek. Tr… Transforming Organizations for the Subscription Economy: Starting from Scratch


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